Mission

Independent, community-funded reporting by and for the people of Everett, Washington.

From our founding as a timber and mill town on the shores of Puget Sound, to our transformation into an aerospace manufacturing powerhouse, Everett's story is one of innovation and resilience.

We report on the people, places, and stories connecting the Everett, WA community. That includes local businesses opening their doors, civic decisions that shape our neighborhoods, environmental issues, arts and cultural moments, and the everyday stories worth remembering. Contributors from the community are welcomed and credited.

How We're Funded

Our operations are funded personally by our founder, the CEO of Rebellious Penguin, a digital media company that serves as our umbrella. There is no outside investment, no advertising revenue, and no sponsorship money. Reporting time, photography, hosting, and costs are covered internally.

Our motto is "Together we thrive" and it reflects our belief that the people of Everett deserve to know what's happening in our community without paying for it, and without anyone paying to influence what they read. We've made a commitment to never charge for access, never sell advertising, and never accept money in exchange for coverage, placement, or influence.

Why Now

America is living through a catastrophic collapse of local journalism. The United States continues to lose newspapers at a rate of two per week, further dividing the nation into wealthier, faster-growing communities with access to local news and struggling areas without.

And as local news disappears, Americans rely more on heavily biased national news to make political decisions. Much of this collapse is rooted in the consolidation of local media into corporate chains and investment funds, which has prioritized shareholder return over civic mission. In a survey of media professionals, 64% admitted to considering advertiser reactions when making editorial decisions.

A New Era for Everett

We believe local journalism is not a product, and should remain free to access, without advertising. Everett is a city of people making challenging decisions about their neighborhoods, their local government, their local businesses, and their lives. They deserve journalism that answers to them, and only to them.

Together we thrive.

We acknowledge that we live and work on unceded tribal land, and pay our respect to all - past, present, and future - and to the land itself.